Google AdWords: Learning Center

The goal of the product policy is to provide an advertising service with fair and consistent policies that benefit our users, advertisers, partners, and Google.

To run your ads on Google and our growing network of sites, products, and services, you must adhere to all of our policies. Application of our policies will always involve an element of discretion and we reserve the right to reject or approve any ads.

Please note that the decisions we make concerning advertising in no way affect the search results we deliver.

Ads and keywords are screened for products that:

May be subject to legal regulations and/or restrictions
May contribute to a negative user experience
May be contrary to Google's values or policies

Specifically, we currently monitor the following in ad text and keywords:

Aids to Pass Drug Tests
Alcohol
Anti and Violence
Bulk Marketing
Cable Descramblers and Black Boxes
Cell Phone Jammers
Counterfeit Designer Goods
Dialer Programs
Drugs and Drug Paraphernalia
Fake Documents
Fireworks/Pyrotechnic Devices
Gambling
Hacking and Cracking Sites
Miracle Cures
Mod Chips
Prescription Drugs and Related Content
Prostitution
Sexual Content (Adult)
Solicitation of Funds
Tobacco and Cigarettes
Traffic Devices
Weapons

Please be aware the products discussed previously are on our current list, and products and services appearing on this list are subject to change, as are the guidelines governing this list. Please refer to Google's online guidelines frequently to ensure that your ads and keywords are complying with these guidelines.